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Monday, February 13, 2006

Bum...etc. A DOUI Bode Olympic Miller Update!

FLASH -- Bode Miller (no relation to Stew) has still not won an Olympic medal. He and NBC are still planning to give it their all in advance of tomorrow's Alpine combined. Bode has been training all day, and NBC plans to run a Bode Miller update every three seconds. During certain "popular" events the network feels it cannot pull away from, such as figure skating, ice hockey, and athlete interviews with Bob Costas, the network will run a scrolling Bode Miller update to keep the skier's legions of fans apprised of his every activity. NBC has graciously provided some test samples of this innovative hype, erm...marketing tool.




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